The founder of Apex Airspace and Apex Housing Group, Arshad is responsible for developing the business strategy and delivering consistent growth. He is a pioneer in airspace development and highly passionate about how innovative development methods can produce new housing supply. He utilises a hands-on and personable approach to provide day-to-day operational and personnel direction, ensuring functional efficiency and sustainability across the company.
As chairman, Haydn takes an active role in shaping business growth, policy, and financing opportunities. Haydn has over 20 years’ experience across the property industry and has held a number of leadership roles in the industry. Recent positions have included Chief Financial Officer at Lendlease, Deputy Group Finance Director at Balfour Beatty, and CEO of Kier Group, where he spent almost a decade on the Board of the property and construction services firm.
As Chief Operating Officer Pip oversees our strategic direction to ensure the delivery of our ambitious pipeline. Pip has worked and led teams in the real estate sector for nearly two decades; delivering projects within the residential, industrial, leisure, student, office, and mixed-use sectors. In her role at Apex, she draws upon her experience in acquiring, financing, and exiting multi-million-pound schemes to give her an insight into both the trends and the challenges facing the industry.
Andrew joined as Finance Director in June 2019 and has extensive development experience working in both the public and private sector, most recently spending the previous 12 years in senior finance positions within Morgan Sindall Group plc. He takes responsibility for the overall financial strategy, leading the financial aspects of all of our activities, including driving business efficiencies through system integration.
Jessica advises the company on financial and strategic initiatives, while also managing external shareholders. She is an advisor to a range of UK based companies, working with pre-revenue start-ups to FTSE-listed corporates, advising on capital structure, acquisitions and fundraising. She has also sat on the boards of a number of SMEs operating across the technology, business services and consumer sectors.
Jonathan has over twenty years’ experience in the construction industry, and is an expert in building and delivering new housing with a strong history in strategic project management and operations. Jonathan has worked for several key players in the construction industry, including his most recent position as Operations Director at leading contractor, Mace. He is responsible for delivering all of Apex’s construction projects, on time and within budget.
Part of the company since 2018, Simon brings a wealth of experience spanning over 20 years across both the social and private development sectors. Previously from regeneration body, Forward Swindon, his focus at Apex is on identifying new acquisition opportunities, with a particular focus on Local Authorities and Housing Associations with airspace across the capital and outlying suburbs.
Responsible for all financial aspects of Apex Housing Group, Abi’s focus is on running the company’s finance department in a smooth, transparent and efficient manner – working closely with a range of stakeholders and providing regular insights to the senior management team. A strong believer in a healthy work life balance, Abi’s positive and optimistic approach is a major asset to the company.
Bissan joined the new business team in October 2019 and is predominantly leading our public sector projects. She has considerable experience across both the public and private sector, most recently working as planning & development manager at Berkeley Homes, where she worked on a residential-led masterplan to deliver 1,750 homes, commercial and neighbourhood space. Her skillset lends itself to our development strategy offering a fresh approach to managing projects through the planning process.
Nhut Vu Luong
Nhut conducts financial modelling and analysis for future and current developments with a strong emphasis on meticulous research and continual data monitoring. He has previously worked in commodities trading where he built a regional team to develop and manage a portfolio of large-scale renewable energy projects in South East Asia, valued at over £300 million.
A highly experienced professional specialising in property acquisition, Ben’s knowledge of the land market is invaluable to the business. He leads on private residential acquisitions and provides further assistance for developments above public buildings. He has previously worked for Hamptons and played a leading role in establishing Hexa Property, a niche land consultancy firm.
Sophie Bjorholm Lewis
A graduate from the London School of Economics, Sophie takes charge of marketing and communications across the company. She also assists with executing the strategic marketing plans for each of our developments. Before joining the team, Sophie worked for a public relations agency.
A graduate from the University of Westminster with First Class Honours in Accounting and Management, Hina joined the company in March 2019. Motivated, ambitious and always with a smile on her face, she is a key member of the accounts team and assists with the day-to-day running of the business.