Asra Ummar

Strategy Director / Research & Development - MSc Marketing & Sales, MA International Business Email Me

Asra has 10 plus years’ experience working with new startup companies and SMEs to help achieve their strategic growth potential.  Key areas of expertise are competitive market analysis, translating customer expectations into product development and design, and assisting development of pioneering marketing strategies. She has worked with 100+ startups, across range of sectors, establishing herself as a respected and committed professional who brings a freshness and entrepreneurial approach to all strategic challenges.

Asra leads on Apex’s market analysis and growth planning.